cover of episode How to: Implement the Storybrand Framework

How to: Implement the Storybrand Framework

2022/5/26
logo of podcast Start Marketing

Start Marketing

Shownotes Transcript

Learn how to implement the story brand framework from a certified guide.

If you believe in the power of story brand as much as I do, you'll be excited for this practical action-oriented episode about how to implement the story brand framework.

Key Takeaways:

  • Use the story brand frame work on your website, social media, emails, and all marketing materials
  • Start with your homepage to implement
  • Use your story brand script to brainstorm and plan your content
  • Begin with the transformation your character will have with you
  • Address the gut, brain and heart when crafting your messages for a powerful impact
  • This framework works for all businesses
  • Even if you think there isn't a deeper human need for your product or service, this framework will help you identify those needs

Raj Lulla is a husband, dad and author. He's also a certified story brand guide at Fruitful Design Co. )

Connect with Raj)

Music: Tuesday by Sascha Ende, Music.io