Learn about digital and targeted advertising that gets results for your small business.

How should you execute digital ads? According to today's guest, you shouldn't. Yes, you should be doing them because they're a great, trackable way to generate leads for your business, but if you're not a digital ad expert, you should be hiring someone to run campaigns for you.

Key Takeaways:

• Your budget needs to be large enough to generate enough leads that it will be meaningful to your business
• Identifying your goals before you begin running ads helps create successful campaigns
• Hire a professional to do your ads to maximize your spend and ROI

Today's guest is David McBee. David started working with business owners back in the days of the original search engine: the yellow pages. When the Internet was born and he showed an aptitude for how it would impact his clients, he embraced the technology, becoming an Internet Trainer, traveling the country and teaching hundreds of sales reps and business owners about Internet Marketing. In 2008, David had the opportunity to be trained at Google’s Mountain View Googleplex, becoming one of the first Google AdWords Certified Trainers.

Having worked for a handful of Internet Marketing agencies and as an independent consultant, David was recruited to be the National Director of Training for a targeted advertising company. In this role, he works directly with business owners to help them understand the inner workings for targeted advertising, programmatic display and connected TV to increase brand value and grow revenue.

Connect with David by Googling him. If he isn't the top search result, he isn't doing his job correctly.

Music: Tuesday by Sascha Ende, Music.io