The most effective charities can be up to 100 times more impactful than typical ones. For instance, donating $100 to a highly effective charity can do more good than donating $10,000 to a less effective one.
GivingMultiplier is a platform that allows donors to split their donations between their favorite charities and highly effective ones recommended by experts. It also offers matching funds to increase the impact of donations.
By allowing donors to split their donations between personal favorites and high-impact charities, GivingMultiplier helps donors satisfy both their emotional connection to local causes and their desire for maximum impact.
GivingMultiplier supports charities focused on global health, poverty, animal welfare, and long-term initiatives like climate change and pandemic prevention. One popular charity is GiveDirectly, which provides direct cash transfers to those in need.
While long-term risks like AI and nuclear threats are important, GivingMultiplier focuses on immediate impact, such as saving lives through malaria prevention or deworming treatments, as these have clearer and more direct benefits.
The 'Ndugu effect' refers to the emotional impact of personalized giving, where donors feel more connected to a cause when they can focus on helping a specific individual or group, even if the overall impact is the same.
GivingMultiplier relies on organizations like GiveWell to measure the direct impact of charities, focusing on outcomes such as lives saved or improved quality of life, rather than overhead costs.
The Gates Foundation has been a pioneer in effective philanthropy, supporting global health and poverty initiatives. GivingMultiplier recognizes their contributions and even received recognition from an award partly sponsored by the Gates Foundation.
GivingMultiplier acknowledges that while a more progressive tax system might be ideal, in the current world, private philanthropy can still make a significant impact. It focuses on leveraging existing wealth to reduce suffering effectively.
The dual process theory, which distinguishes between emotional (deontological) and rational (utilitarian) decision-making, applies to giving by allowing donors to balance their emotional connection to local causes with rational, high-impact giving.
In the U.S. alone, more than $400 billion are donated to charity each year—equivalent to two percent of American GDP. This generosity is wonderful, but these gifts don’t do nearly as much good as they could. In recent years, researchers have started studying the effectiveness of different charities, just as investors study the effectiveness of different companies. These researchers ask questions like: How much money does it cost for this charity to save someone’s life? The answers are stunning. Charity experts estimate that the most effective charities are about 100 times more effective than typical charities. For example, you can do more good by donating $100 to a highly effective charity than by donating $10,000 to a typical charity.
Shermer and Greene discuss effective altruism, evidence-based philanthropy, and GivingMultiplier’s unique model for maximizing charitable impact. They explore moral judgment theories, from deontology to consequentialism, and delve into complex topics like donor fatigue, public vs. private solutions, abortion, capital punishment, and political polarization. Greene shares practical insights into addressing societal divides and inspiring collective action.
Joshua Greene is a Professor of Psychology at Harvard, where he teaches “Evolving Morality: From Primordial Soup to Superintelligent Machines,” one of the university’s most popular courses. He is also the author of Moral Tribes: Emotion, Reason, and the Gap Between Us and Them, which integrates moral philosophy, psychology, and neuroscience to explain the underlying causes of modern conflict. Josh’s latest applied research has led to novel, evidence-based strategies for reducing political animosity and inspiring thousands of people to support nonprofits addressing extreme poverty, climate change, and other pressing societal issues. His new organization is GivingMultiplier.org.