cover of episode Vol95.谷歌新规!2月1日前请立即修改!否则你的EDM将会失效!跨境电商独立站玩家必看!(31)

Vol95.谷歌新规!2月1日前请立即修改!否则你的EDM将会失效!跨境电商独立站玩家必看!(31)

2024/1/31
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看完转给你的亲人!99%的人还不知道!

驴嫂太喜欢标题党了!

不过这次真的不是标题党!也真的不是危言耸听!相信有心的小伙伴已经收到过各方的通知:

2月1日起,谷歌、雅虎将会对spam垃圾邮件系统做出新的调整。如果不做相关设置,将会影响客户收取你的官方邮件。(也就是会判定你的邮件为垃圾)

具体新规如下:

To meet the new sender requirements, Shopify Merchants will have to:

  • Keep a complaint rate of < 0.3% and ideally below 0.1% to prevent mail from getting filtered into customers’ spam folders. Complaint rates are calculated as the number of emails customers are marking as spam / the number of emails that are getting inboxed. Check your Gmail complaint rate by setting up Google Postmaster Tools
  • Authenticate Shopify to send emails for your domain. Check if you’ve authenticated
  • Have a DMARC policy for your domain, with a minimum p=none policy setting.

a. Check if you have a valid DMARC record

b. Learn how to create a DMARC record

The other requirements stated by Gmail and Yahoo have already been met through Shopify’s infrastructure (such as a one-click-unsubscribe), so no other actions are required from you.

别哔哔!直接带着我开干!

1. 保持健康的complaint rate

规则里的第一条也无需设置,就是单纯你的邮件质量相关的,因人而异,你天天给人塞垃圾,被举报为垃圾邮件,自然而然就会complaint rate比较高。没办法。

2.认证解析

一切的前提是,你的官方邮箱已经认证解析过了。

大家几乎肯定都认证解析过了,否则你都没法自动给客户发送给客户邮件)。没做的跟着官方教程一步一步来就行了。

3. 添加DMARC解析记录

这一步比较特殊,需要各位站长专门设置。

3.1 先检查自己的站有没有DMARC:

检查网址:dmarcian.com)

输入你的网站域名并检查。没有的话就是会提示以下:

3.2 前往你的域名解析服务商,比如我的是阿里云。

  • Type类型:TXT
  • Name主机记录:_dmarc
  • Value记录值:

v=DMARC1; p=none; rua=mailto:[email protected]

(注意请把mailto后面换成你的sender信息和域名。比如[email protected]

4.搞定,重新检查!Good Job大功告成!

(Ref:

community.shopify.com)

support.google.com)

support.google.com))