Ep070 那些露脸做的生意咋样了?老话说，做人做事儿都得对得起这张脸~

2025/1/14

文武食堂

AI Deep Dive AI Insights AI Chapters Transcript

People

布

布莱恩

老

老许

鲁

鲁西西

Topics

@鲁西西：我主要想聊聊那些能对得起自己脸的品牌，无论是吃的用的还是企业，大宝的广告语深入人心，跨越了时代。大宝SOD蜜是我小时候的回忆，虽然不是我的主流护肤品，但它代表了一种高级感。我母亲是忠实用户，她还告诉我大宝以前出过香水。现在大宝A醇也挺火，属于功能性护肤品，但使用时需谨慎。郁美净儿童霜我也用过，感觉适合冬天用，儿童霜适合夏天用。 @老许：我小时候用大宝，觉得很高级。我们小时候用玉米油护肤，很朴素。大宝的广告拍得很随意，但深入人心，黄磊老师的形象也加分不少。 @布莱恩：我小时候用玉米油护肤，是为了防止脸皴。我对护肤品的使用方法不太了解，所以护肤品使用停留在简单的擦脸油阶段。我觉得防晒很重要，但平时比较懒。老许：王胖子驴肉火烧转型成功，从一个小门脸发展成了酒楼，这说明把自己的脸作为招牌很重要。现在养驴的人越来越少，驴肉价格高，供应不上。王胖子规模很大，有自己的驴肉加工基地。利乔顺的经营思路与王胖子不同，没有把老板的脸作为招牌。鲁西西：肯德基的标志改瘦了，失去了以前那种亲切感。老干妈的包装照片显得有点苦，但体现了她的创业经历和为人。老干妈的品质曾因换人经营而下降，但后来有所改善。我个人对老干妈的品牌和产品有很高的信任度。布莱恩：我小时候很喜欢吃李先生牛肉面，觉得它比康师傅好吃。李先生牛肉面在美国创立，后在大陆发展成为标准化的连锁店，这很不容易。现在的高铁站店面，满足了人们对快餐的需求。老许：南城香的logo与其老板形象几乎一模一样，老板把自己的脸作为品牌招牌。南城香是快餐界的隐形冠军，近年来开店数量迅速增加。鲁西西：王致和臭豆腐的创始人形象模糊，但其品牌logo保留了亲切和蔼的形象。王致和在解放后，是通过合并多个同名或类似名称的作坊而形成的企业。布莱恩：我觉得用脸做品牌能让人记住，老干妈、肯德基、大宝、王致和等品牌都证明了这一点。

Deep Dive

Key Insights

Why did the brand '大宝' (Dabao) become so popular in China?

Dabao became popular due to its memorable advertising campaigns, such as the slogan '大宝天天见' (Dabao, see you every day), which resonated deeply with consumers. The brand also targeted a broad audience, including men, with its affordable and accessible skincare products like Dabao SOD蜜 (SOD cream). Its marketing strategy, featuring relatable actors like Huang Lei, helped it gain widespread recognition and loyalty.

What is the significance of the name '三露' (Sanlu) for Dabao?

The name '三露' (Sanlu) refers to the three original products Dabao produced:粉刺露 (acne treatment露), 增白露 (whitening露), and 除毛露 (hair removal露). The name reflects the brand's early focus on addressing specific skincare concerns, which helped establish its reputation in the Chinese market.

How did '老干妈' (Lao Gan Ma) maintain its brand loyalty despite quality issues?

Lao Gan Ma maintained brand loyalty due to its founder Tao Huabi's strong personal brand and the trust consumers placed in her. Despite a temporary decline in quality when her sons took over, the brand regained its reputation after Tao returned to oversee production. The consistent use of her image on the packaging and the brand's no-loan, no-investment business model also reinforced consumer trust.

What challenges did '李先生牛肉面' (Mr. Lee's Beef Noodles) face in its branding?

Mr. Lee's Beef Noodles faced challenges with trademark disputes, which led to a rebranding from '加州牛肉面大王' (California Beef Noodle King) to '李先生牛肉面大王' (Mr. Lee's Beef Noodle King). Despite this, the brand maintained its popularity by standardizing its recipes and expanding its presence in high-traffic areas like train stations, ensuring consistent quality and accessibility.

Why do many Chinese brands use human faces in their logos?

Using human faces in logos helps create a sense of trust, familiarity, and approachability. Brands like Lao Gan Ma, Mr. Lee's Beef Noodles, and Nan Cheng Xiang use founder or representative images to humanize their products, making them more relatable to consumers. This strategy also helps in building a strong, recognizable brand identity.

What is the historical background of '王致和' (Wang Zhihe)?

Wang Zhihe is a historic brand known for its fermented tofu products, with origins dating back to the Qing Dynasty. The brand's exact founder is unclear, with debates over whether it was established by a scholar from Anhui or a native of Tianjin. Post-liberation, the brand consolidated various small workshops under one name, becoming a symbol of traditional Chinese fermented foods.

Chapters

本段主要回忆了大宝护肤品，从最初的SOD蜜到后来的A醇，以及它深入人心的广告语。同时，也追溯了大宝品牌的早期历史，以及它作为国货品牌的演变历程。