Jackie Barker — Optimize Your Website
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Jackie Barker is the Owner and Founder of the Barefoot Design Collective, a web and graphic design firm. In this episode, you’ll learn a little bit about Jackie, how she got started, and how she’s different from other web development firms. Jackie provides an all-encompassing look at your website and makes sure it’s optimized and running to its full efficiency, and then some! Find out more in this week’s episode.

Key takeaways:

• Jackie shares a little bit about how she got started in graphic and web design.
• How does Jackie provide a “website in a day”? She breaks down her service offering.
• Jackie shares how she makes it super easy for clients to get the knowledge and skillsets that they need to have a professional website.
• What does website maintenance look like with a pre-built WordPress template?
• People might complain about WordPress, but it is a very solid platform to be on! They are constantly updating their platform.
• Jackie shares how she saved her client $300 a month in maintenance fees! And, improved her site speed.
• If your website is down or broken, how many customers would you lose? Not many people would reach out to tell you that your website contact form is broken.
• What tips does Jackie have to help attract the attention of your ideal client on your website?
• How knowledgeable is Jackie about SEO?
• What is a meta description?
• Jackie explains how easy it is to get started working with her. Bundle your website elements together and Jackie takes care of the rest!
• Kathy is so glad she has people like Jackie. She can easily spend hours on a website, and not even understand what went wrong!

Resources:

Barefootdc.com)

Jackie on LinkedIn)

Quotes:

“If you’re a small business owner, $10,000 for a website that is going to constantly need to be changed and updated, that’s a lot of money!”

“At least go out to your site once a week just to make sure everything is updated, security plugins and backups running, that’s what somebody that maintains your site should be doing.”

“[With your words], it’s about having a call to action. It’s all about psychology and where the eyes go around the screen.”