How to Best Explain the Benefits of Locally Grown Flowers to Others
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In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com), aimed at fostering collaboration between flower farmers and florists.

Takeaways

• Locally grown flowers offer unmatched quality and freshness.
• Having an elevator pitch is crucial for advocating local flowers.
• Local flowers support the local economy and community.
• Sustainability in flower farming is a gradual process.
• Unique varieties of flowers are often only available locally.
• Florists value the quality and convenience of local flowers.
• Price should not be the main focus when selling local flowers.
• Educating consumers about local flowers is essential.
• FarmersToFlorist.com) aims to connect farmers and florists.
• Networking opportunities can elevate the local flower industry.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025)

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout)

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP)

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4)

Podcast website: www.sunnymarymeadowcoaching.com)

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/)

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com)) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852)