Going Deeper, Not Wider with Your Customer Base
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In this episode, Liz discusses the concept of going deeper, not wider with your customer base. She shares her experience with her flower farm business and how she shifted her focus to building stronger relationships with a smaller group of customers. Liz emphasizes the importance of understanding customer needs, reducing advertising costs, and fostering customer loyalty. She also explores the mindset work required to stay focused on the end goal and avoid getting caught up in vanity metrics. Liz concludes by recommending the book 'The Gap and the Gain' by Dan Sullivan as a resource for personal development and motivation.

Takeaways

• Focus on building stronger relationships with a smaller group of customers rather than trying to attract a large audience.
• Understanding customer needs and anticipating their future needs can lead to repeat sales and customer loyalty.
• Reducing advertising costs by focusing on existing customers can save time and money.
• Training new customers takes time, so focusing on repeat customers allows for more time to improve products and services.
• Deepening relationships with existing customers can lead to a more stable and predictable revenue stream.
• Celebrate and acknowledge the progress you have made instead of fixating on what is still ahead.
• Share your achievements with others to reinforce a positive mindset and culture of appreciation.

Resources

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4)

The Gap and the Gain: https://a.co/d/0Zvg6df)

Podcast website: www.sunnymarymeadowcoaching.com)

Podcast Instagram:https://www.instagram.com/flowerfarmerforum/)

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com)) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852)