Email Marketing for Your Small Business
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In this episode, Liz and Robert discuss the importance of email marketing for businesses. They highlight the limitations of relying solely on social media platforms and emphasize the need for a direct line of communication with customers. They also explore different email marketing tools and recommend options like MailerLite and BraveO. The conversation covers laws and regulations related to email marketing, including the importance of obtaining permission from subscribers. Liz shares her strategies for building an email list and engaging customers, while Robert suggests offering lead magnets as incentives for subscribers. They conclude by discussing the integration of social media and email marketing to maximize customer engagement and sales. In this conversation, Liz and Robert discuss various aspects of email marketing and its impact on business growth. They cover topics such as promoting newsletters, using newsletters for business growth, balancing organic and corporate approaches, frequency and value in email marketing, monitoring engagement and adjusting frequency, the power of email marketing metrics, segmenting and following up with interested subscribers, overcoming self-limiting beliefs in sales, providing value and avoiding spam, and the benefits of owning a business. They also mention a free Email Marketing Crash Course and a Web Tool Tester for website building.

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Takeaways

• Email marketing is crucial for businesses as it provides a direct line of communication with customers and generates sales more effectively than social media.
• Choosing the right email marketing service is important, with options like MailerLite and BraveO offering affordable and user-friendly features.
• Complying with laws and regulations, such as obtaining permission from subscribers, is essential for successful email marketing.
• Building an email list requires making it easy for customers to sign up and offering incentives like lead magnets.
• Integrating social media and email marketing allows businesses to maximize customer engagement and maintain a consistent presence in customers' inboxes. Promote your newsletter by highlighting its advantages and sharing it on social media.
• Use newsletters to promote events and encourage subscribers to forward them to potential customers.
• Find a balance between organic and corporate approaches in your email marketing.
• Send emails at least once a month to avoid being forgotten, but be mindful of not sending too many.
• Monitor email marketing metrics to track engagement and adjust your strategy accordingly.
• Segment your subscribers and send follow-up emails to those who show interest.
• Overcome self-limiting beliefs in sales and confidently promote your products or services.
• Provide value in every email to avoid being perceived as spam.
• Take advantage of free resources like the Email Marketing Crash Course and the Web Tool Tester for website building.

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