165: Forming and Building Stronger Brand Relationships through Digital with Dr. Anna Harrison
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Dr. Anna Harrison) is a top ranked Digital Technology Advisor, Product Expert and Author. Anna’s work has helped New Zealand's best exporting and emerging brands create strategic and measurable plans to accelerate growth in new markets. Supported by successes across Europe, Asia, and the USA, Anna's work will help you remove your reliance on luck in the future success of your brand.

Questions

• We always like to give guest the opportunity to kind of just share a little bit about their journey in their own words.
• Your book Digital Brand Romance, could you tell us a little bit about the book?
• Could you explain to our audience what customer expectations are versus what customer satisfaction is?
• Could you define for our listeners what a promise is?
• So, that dovetails us nicely into the core of your book is based on the ADORE Process. Could you take our listeners through what that process is and what are the milestones in the journey of that process?
• Could you also share with our listeners what's the one online resource, tool, website or app that you absolutely can't live without in your business?
• Could you also share with us maybe one or two books that have had the biggest impact on you, it could be a book that you read recently, or even one that you read a very long time ago, but it still has had a great impact on you.
• What's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people.
• Where can listeners find you online?
• Do you have a quote or saying that during times of adversity or challenge, you’ll tend to revert to this quote, it kind of helps to get you back on track if for any reason you got derailed or you got off track?

Highlights

Anna’s Journey

Anna stated that we are in for a treat. So, probably the best way to describe her journey is that it is non-standard and very nonlinear. She’s lived on four continents and done a whole bunch of different things. And probably if you look back across the last sort of two decades of work, the only common thread amongst it all is that she’s done interesting things and she’s worked with great people, and that really is something that drives her and motivates her to seek out new challenges and look for different things. So, loosely speaking, she’s worked in product design and product development, started in IT and so back in technology, work a lot with customer experience, and the drivers that help people to make choices and help brands to sell more stuff to loyal customers.

What is Your Book Digital Brand Romance About?

Me: So, our podcast is all about Navigating the Customer Experience. As you can imagine, when your email came across my attention, and I saw that you wrote this book called Digital Brand Romance: How to Create Lasting Relationships in a Digital World), I said to myself, this sounds very interesting and then I read a little bit more and it really got me intrigued. And so, I'm sure just as how I was intrigued, our listeners will be just as intrigued about your book. So, could you tell us a little bit about the book?

Anna stated that Navigating the Customer Experience just to sort of jump out and big picture, it's her passion, it's what she thinks about at 3:00 am in the mornings. So, lots of mutual interest and overlap and she’s excited to share some o