163: Ignite Your Brand with Humility, Curiosity and Passion with Ernie Harker
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Ernie Harker) is a creative branding mastermind. He recently published “Your Brand Sucks),” a book that reveals why most companies get branding wrong and reveals the step by step formula he has used to assist dozens of companies define a clear image and personality for their brands. One of his greatest successes was to help revitalize an old-western retail chain into a $3 billion high-energy adventure brand. He leads workshops, gives presentations, and offers an online masterclass to help organizations define and develop remarkable brands.

Self-diagnosed with Hyperactive Productivity Disorder, Ernie loves to draw, trail run, compete in triathlons, wake board, do yoga, lift weights, camp, mountain bike, watch movies, eat junk food, and spend time with his family and 7 brothers. Asked him what his real life allergies to exercise on the TV travel show he hosted.

Buckle up because his dynamic personality and passion for brand development will have you racing to build your brand. His friends call him Ernburn, so call him Ernburn!

Questions

• Could you share little bit about their journey and how you got to where you are today. Could you share that?
• Could you maybe share with us three important things you think our company needs to have in order to really have, at least gives off the impression of being a brand that is for their customer?
• Are there maybe two or three personality traits that you think an employee or a leader needs to have in an organization in order to really develop a brand that is highly associated in a positive way?
• Could you share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business?
• Could you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you read recently, but it has a great impact on you.
• We have a lot of listeners who are business owners and managers who feel sometimes that they have great products and services, but they lack the constantly motivated human capital. If you're sitting across the table from that person, what's the one piece of advice that you would give them to have a successful business?
• Could you share with us what's the one thing that's going on in your life right now that you're really excited about? Either something that you're working on to develop yourself or your people.
• Where can listeners find you online?
• Do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to get you back on track or get you back focus if for any reason you get derailed.

Highlights

Ernie’s Journey

Ernie shared that like most of our guests, they always start on the path that never seems to be like, if I were to rewind my life; I never would have thought I would have ended up where I'm at. He wanted to be an illustrator or an animator when he was a kid. And so, he was an illustration, he drew all the time, and studied illustration at the university. And when he got out of university, he got a job for an Ad agency. And he was doing concept development and that's just pre visualization of either TV commercials or print ads, or online ads or whatever. He would sketch out what a creative director or an art director would have in mind and then they would show those drafts, those pieces of art to the client.

And what he learned is that h