153: Building A Strong Human-Centered Emotional Connection with Employees and Customers with Ethan Beute
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Ethan Beute) is the Chief Evangelist at BombBomb) and he is a co-author of Rehumanize Your Business) and of Human-Centered Communication), his newest book. He is also the host of The Customer Experience Podcast). Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages.

Questions

• Could you share with our listeners, those who have not tapped into your awesomeness as yet, a little bit about your journey, how it is that you got to where you are today?
• Could you share with us maybe, I would say the main pillars that that book is built on? Who is the book for? What is the book about? And how can it really help you to up your customer service game?
• What does a company need to be to be customer obsessed and cult followed that people want to follow that brand? How can you really get your customers to want to be intrinsically loyal to you?
• Are there maybe two or three indicators as a representative or a manager or an employee in an organization that will kind of guide you to know that you're truly connecting with someone?
• Could you share with me why video is so impactful? How does it work? And what kinds of messages can you give with a video? Is it only for tutorial based kinds of conversations? Or can it just be simple responses and messages instead of actually written communication?
• Can you share with us what's the one online resource, tool, website or app that you absolutely can't live without and your business?
• Could you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently that has left somewhat of a memory or good memory or an impact on you?
• Could you share with us what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people?
• Where can listeners find you online?
• Do you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote; it kind of helps to get you back on track or keep you refocused.

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Highlights

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Ethan’s Journey

Ethan shared that he built a career in local television, so he ran local marketing teams inside local TV stations like your local ABC, or NBC or Fox station, in Grand Rapids, Michigan, in Chicago, and out here where he is now in Colorado Springs, Colorado. And he was kind of bored of the work; he had been doing it for some time. And so, he started doing project work with a variety of different people that he knew, including the two co-founders of BombBomb) and he just really liked what they were up to, he thought it was interesting. And so, he joined them as the first and only marketer over a decade ago as you were kind enough to mention in the introduction.

And in that time, just the growth in team size, customer base, revenue, it's been this dramatic journey of transformation and that's been happening at the same time that he’s been really in a front row seat of this movement to replace some of what is typically faceless typed out text, think about emails, social messages, text messages, Slack messages, all thi