150: Insights on Delivering An “Elite” Experience to Clients with Nathan Foy
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Nathan Foy) is founder and CEO of Fortis, nine-time Inc. Magazine honoree as one of America's fastest-growing companies. Fortis provides over 25,000 private, secure trips in 114 countries per year to clientele worth more than half a trillion dollars. These clients routinely ranked Fortis on Gallup surveys as the best in the industry. With offices in Greenville, South Carolina, and Hong Kong, Fortis offers ground transportation to more private jet owners than any other service in the world.

Nathan's first book, What Rich Clients Want: (But Won't Tell You)), translates the Fortis experience into a replicable, scalable business model any service provider can recreate. Nathan lives in Greenville with his wife, Pam and their four children.

Questions

• Could you share with our guests a little bit about your journey, how it is that you got to where you are today?
• Could you tell us a little bit about that book? Is there a particular strategy or approach that you take to serve rich clients versus clients who are not rich, you want to share with us how it is this book can be applied to everybody in business?
• Can you share with us maybe what are maybe two or three things that you've seen emerge as needs that customers are looking to be even more fulfilled since the pandemic?
• What are some of the approaches that organizations need to take maybe leaders, in order to ensure that your team members are practicing these behaviors or competencies, especially if it doesn't come naturally? Let's start maybe with the first two, professionalism and problem solving. How can you build strengths or strengthen the competencies of your team to ensure that they're demonstrating these behaviors with the customers?
• How do you stay motivated every day?
• Could you also share with our audience what's the one online resource, tool, website or app that you absolutely can't live without in your business?
• Could you also share with our audience, maybe one or two books that have had the biggest impact on you, it could be a read a very long time ago, or even one that you've read recently, but it really has impacted you.
• Could you share with us what's going on in your life right now that you're really excited about? It could be something that you're working on to develop yourself or your people?
• Where can listeners find you online?
• Do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quote; it kind of helps to get you back on track or get you refocused if for any reason you get derailed?

Highlights

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Nathan’s Journey

Nathan shared that it was not intentional in its original conception. So, Fortis as a company began as a prepaid taxi cab card for college students. That was his original idea, was to create a card that students could use for transportation, this was in 2000 and this was the era when prepaid phone cards or prepaid meal cards were all the rage.

And so, he raised money from friends and family, he went up and down the East Coast, he built a network of taxicab companies. And their launch was for the Fall moving season of 2001, almost exactly 20 years ago. And it was going pretty well and then, unfortunately, 911 happened and everything changed. They ran out of money, people weren't visiting their kids for college anymore. And so, they started to adapt.

They sold their cab cards to companies. And then shortly after that, they found