CM 064: Catherine Turco on Leadership in a Digital Age
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Is it possible to lead with full transparency? Can openness be the cornerstone of a large, fast-growing tech organization?

These are just some of the questions that Catherine Turco answered when she spent 10 months observing all aspects of a fast-growing, high-tech company determined to build a new form of management. The result was something she calls The Conversational Firm. While she points out that it is not an easy or predictable path for leaders to choose, it is one with powerful benefits for the organization and its employees.

Catherine Turco is the author of the book, The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media, and an Associate Professor of Organization Studies at MIT. An ethnographer and economic sociologist, her work has appeared in the American Sociological Review and the American Journal of Sociology.

In this interview, we discuss:

	What happens when openness in products gets applied to organizational culture
	What it means to apply principles of holacracy to an organization
	What an ethnographer learned after spending 10 months immersed in a tech company
	What it means to be a conversational firm
	How open communication and hierarchical decision making can exist side by side
	How leaders sharing company information can rally employees to offer solutions
	The power of collective problem solving through radical information sharing
	Why trust makes all the difference for leaders and employees
	The important role design plays in crafting a healthy corporate culture
	How an open culture is self-reinforcing
	How openness encourages employees to see themselves as problem solvers
	How openness increases employee engagement
	Why new approaches to company culture require new images of leadership
	Building a different kind of organization requires intention and focus
	Making the shift from punitive to educative approaches to management and leadership
	How the public nature of social media is helping companies get past thoughtless policies
	How the pros can outweigh the cons of an open work space
	Why the influx of tech in any org makes it easier to rethink traditional hierarchies
	Why harnessing the collective wisdom of employees ups meaning and engagement
	Why we need new models of leadership where leaders want to listen 
	The important role thoughtful organizational culture plays for everyone

Episode Links

Catherine Turco

Holacracy

TINYpulse

Silo Effect by Gillian Tett

Dilbert

Adria Richards

Sendgrid

PyCon

Hipchat

Slack

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