Why do certain products, services, or stories go viral? How can we make our own work contagious?
These are questions Wharton Professor, Jonah Berger, answers in his bestselling book, Contagious: Why Things Catch On. In this fascinating interview, he explains his six-part framework and discusses the behaviors that drive us to make certain ideas, products, and services contagious.
In this episode you will learn:
how to apply these techniques to your own work
what made the video for a seemingly humdrum product - a blender - go viral
which emotions drive us to share and which ones do not
what makes us spread the word for free
why you might suffer from the curse of knowledge and how you can avoid it
the critical difference between social media and word of mouth
Jonah also gives us a peek into his upcoming book on all the ways social influence drives our behavior. Fascinating stuff!
Episode Links
Beta testing
Social psychology
STEPPS Framework
Hooked: How to Build Habit-forming Products
Geico ad for Hump Day
Curse of knowledge
Trojan Horse
Social influence
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