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Ep199 – Jaimie Fuller (Former CEO & Chairman – SKINS) on building SKINS and bouncing back from bankruptcy
The Startup Playbook Podcast
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# Ep199 – Jaimie Fuller (Former CEO & Chairman – SKINS) on building SKINS and bouncing back from bankruptcy
- October 31, 2024
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[rohitbhargava](https://startupplaybook.co/author/rohitbhargava/))
- [Podcast](https://startupplaybook.co/category/podcast/))
My guest for Ep199 of The Startup Playbook Podcast was Jaimie Fuller.
Jaimie’s journey has been full of highs and lows.
He is best known as the former CEO and Executive Chairman of compression apparel company SKINS.
SKINS was a global phenomenon with elite athletes and sporting teams all around the world using their products. The business had incredible global growth before ultimately filing for bankruptcy in 2019.
Outside of his work with SKINS, Jaimie was also an activist within sports, through #ChooseTheRightTrack tackling doping in sports and #NewFIFANow to call out corruption in football leading to a number of arrests in FIFA in 2015.
Jaimie is now back with his latest company, eo, which is helps accelerate human progress through innovative sports technology.
In this episode we covered a range of topics including:
The ups and downs of the SKINS journey
How he personally dealt with the fallout from filing for bankruptcy
How SKINS was able to use brand to build a premium offering and compete with the likes of Nike all over the world
The vision and mission behind eo
and much more!
Timestamps:
1:49 Jaimie’s background
3:33 His first printing business
7:25 The challenges of growing at a rapid pace beyond 250 employees
13:49 Doing the right thing in business
26:10 The founding journey of SKINS
32:56 What gave him the conviction to go all in on SKINS
42:53 Importance of brand and storytelling
52:01 Maintaining a challenger brand ethos as you scale
1:05:32 replacing himself as CEO
1:08:01 Filing for bankruptcy
1:21:13 The decision to start again with eo
1:26:15 The mission of eo
Our partners:
A big thank you to Dean Hawkins and Anthony Gregorio for their help with this interview!
Also a big shout out to our partners for the show:
Scendar
Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business. Find out more at Scendar.com)
Vanta
Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.Startup Playbook Podcast listeners get access to an exclusive offer of USD$1000 off their plans. Head over to vant)a.com/playbook) to get access to this exclusive discount.
Links mentioned:
Jaimie’s links:
People mentioned:
Companies mentioned:
Feedback/connect/say hello:
[email protected])@RohitBhargava7 (Twitter))/rohbhargava (LinkedIn))@rohit_bhargava (Instagram))My Youtube Channel)
Credits:
Music: Paycheck
Other channels:
Find all of the links for the podcast on Linktree here)
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