Shownotes Transcript
In this episode of Talking Business with Kobi Simmat, Kobi has an amazing conversation with Bernadette Schwerdt, the CEO of the award-winning start-up, Machine Dreams.com.au, and the founder of the Australian School of Copywriting. Her clients include Lend Lease, Stockland, the Property Council of Australia, Mirvac, KPMG, Goldman Sachs and many others.
Copywriting is always connected to the act of promoting or selling a business, organization, brand, product, or service, which makes it a form of marketing. Copywriting can take a wide variety of forms such as; Advertising, Websites, Emails, Blog posts, Landing pages, Brochures, Presentations, Video scripts, Headlines, Product descriptions, Lead magnets, and White papers.
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