以上皆非 X 走出森林｜我在美国学做品牌，回国之后发现白学了？？
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**这次是一期串台节目，我们邀请到《以上皆非》的主播钟老师来聊一聊在美国学品牌的那些事情。**钟老师是我本科同专业的同学，我们都学战略传播，钟老师自己也对传播有独特的见解。他的播客栏目《以上皆非》是一个闲谈节目（www.xiaoyuzhoufm.com)），欢迎大家关注，这期播客也将同步发布在《以上皆非》上。这期播客中，钟老师是主场主持人，《走出森林》作为嘉宾。接下来让我们一起来听听在美国学品牌的那些事吧！

**本期播客主要会探讨在全美top新闻学院威斯康星大学麦迪逊分校学习的感受、学习整合营销课程的思考；我们会讨论在美国学品牌以后，在实际工作上是否存在悬浮感，以及在美国和国内做营销的区别。**欢迎对品牌传播感兴趣的朋友们在评论区留言，一起加入讨论！

Hello everyone, welcome to this episode of "Out of the Woods." This time, we have a crossover episode, and I'm delighted to chat with my old classmate, Mr. Zhong, about our experiences studying branding in the US.

Mr. Zhong and I were classmates in the same undergraduate program, majoring in Strategic Communication. He has unique insights into communication, and he is also the host of the podcast "Neither Here Nor There," which is a casual talk show discussing interesting topics.

If you're interested, you can follow his podcast, and this episode will also be released on "Neither Here Nor There." Since Mr. Zhong is the host for this episode, "Out of the Woods" will be recorded in a guest format. Let's dive into our conversation about studying branding in the US!

In this episode, we will mainly explore our experiences with the Integrated Marketing course at the University of Wisconsin-Madison, our feelings about studying at a top journalism school in the US, and discuss whether there's a sense of disconnection between studying branding in the US and working in the field. We'll also talk about the differences between doing marketing in the US and China.

If you are interested in brand communication, please leave comments and join the discussion!

【时间轴】

00:00 栏目介绍 Introduction

01:57  嘉宾介绍 Guests

03:33 美国品牌整合营销课教会了我们什么? What Did We Learn from the Integrated Marketing Course in the US?

16:05 在新闻学院上课的这些年 Attending Classes at the School of Journalism

28:21 工作和学习之间的悬浮感? Disconnection Between Work and Study?

29:51 中美做营销的区别 Differences in Marketing Between the US and China

41:10 本期总结 Summary

【了解更多】

《以上皆非》（"Neither Here Nor There"）播客链接： www.xiaoyuzhoufm.com)

欢迎大家订阅关注!