Trump effectively framed his legal issues as part of a broader narrative of persecution by the elite and the justice system. This resonated with his base, turning convictions into rallying points. For instance, after his May conviction for falsifying business records, he experienced his best fundraising period in three days. His outsider narrative and ability to spin these events as attacks on him solidified his support, making legal challenges a boost rather than a hindrance.
Trump's defiant reaction, raising his fist and shouting 'fight,' became a defining image of his campaign. The moment, captured with blood in the air, was widely circulated and even appeared on t-shirts within hours. It reinforced his narrative of being persecuted and under threat, validating his claims to supporters and doubters alike. This event significantly boosted his momentum, especially during the convention where he appeared with a bandage, creating an electric atmosphere.
The economy was a decisive factor in Trump's victory. While Kamala Harris's campaign emphasized joy and positivity, it failed to address the widespread economic struggles Americans faced, particularly with inflation. Trump's message that people were better off under his administration resonated strongly. His focus on economic issues, combined with Harris's inability to distance herself from the Biden administration's economic record, gave Trump a clear advantage.
Trump has promised significant actions in his first weeks, including potentially freeing individuals incarcerated over the January 6th Capitol riots, which would signal his administration's tone. He also plans to act swiftly on immigration, with promises of mass deportations. Additionally, he has already begun addressing trade issues, such as tariffs with Canada and Mexico. His cabinet appointments suggest he intends to fulfill many of his campaign promises early on.
Trump's decision to avoid traditional primary debates and media narratives allowed him to maintain his outsider image. This strategy paid off immediately, as he dominated the early primaries and caucuses. His absence from debates made other candidates, like Haley and DeSantis, appear irrelevant, as if they were auditioning for roles in his administration rather than competing for the nomination. This approach solidified his position as the Republican frontrunner early in the year.
What has 2024 meant for Donald Trump? The Times' US Correspondent Charlotte McDonald-Gibson joins us to assess the president-elect's year.
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