K-pop agencies control idols to maintain a perfect image for fans, crucial in a hierarchical society and a multi-billion dollar industry. Loss of control risks financial loss.
If HYBE is found at fault, New Jeans can keep their name and music. If not, they face a $440 million penalty and may be unable to record or promote new music for 2-3 years.
Fans are key to an idol's success, buying albums, promoting on social media, and influencing charts. They can lobby agencies for better idol treatment but can also be invasive.
Seung Geun went on hiatus after controversial pre-debut photos leaked. Despite initial support, he faced protests and eventually left the group to pursue a solo career.
New Jeans accuse HYBE and Adore of mistreatment, disrespect, and manipulation, including workplace harassment and attempts to downplay their record sales.
Such disputes may lead to better protections and working conditions if artists succeed post-conflict, signaling a need for change. If not, it may reinforce the status quo.
K-pop girl group NewJeans announced they were leaving their record label during an emergency press conference last week. This follows months of public disagreements between the label, the band, and fans. But the group is tied into a contract until 2029. So, what happens now?
Our reporter, Fan Wang, breaks it all down and the BBC’s Music Correspondent, Mark Savage, helps us with the question on everyone’s lips… if they do leave their agency do they get to keep their music and their name?
We also talk about Riize. One of it’s members has recently left the bans after fan backlash. We take a look at how much power K-pop fans have over their idols with Julie Yoonnyung Lee, our resident K-pop expert.
Instagram: @bbcwhatintheworld WhatsApp: +44 0330 12 33 22 6 Email: [email protected] Presenter: Hannah Gelbart Producers: Mora Morrison, Emily Horler and Emilia Jansson Editor: Verity Wilde