Figma aims to enhance collaboration and design quality by integrating AI to assist at every step of the development process, making software more dynamic and interesting.
Figma must identify areas where AI can excel, optimize its performance and cost, and ensure it augments rather than supplants human creativity.
Figma is currently in a beta period, offering AI features for free, but plans to monetize them in the future by optimizing costs and developing a pricing strategy.
Figma believes AI will augment human creativity, naming its feature 'First Draft' to set realistic expectations and emphasize its role as a starting point in the design process.
Field believes software is becoming standardized, and to stand out, developers need to focus on making their software more dynamic and high-quality through better design.
Figma is a collaboration-software company that helps designers and product developers work together to build software products. And the company is looking to incorporate artificial intelligence into every step of the development process. At WSJ Tech Live in October, Figma co-founder and CEO Dylan Field joined WSJ global tech editor Jason Dean for a chat about collaboration in the AI-era. We play you highlights of that conversation. Julie Chang hosts.
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