Focusing on one product in a strong market (for 15 years) - Geoff Roberts, Outseta
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Geoff Roberts is the co-founder of Outseta), a bootstrapped all-in-one platform to help manage and grow your recurring revenue business. Before Outseta, Geoff was Head of Marketing for Buildium, a product that went through the phases of bootstrapping, raising and exiting, that was started by current co-founder Dimitris.

What we covered in this episode:

• Taking a big 15 year bet on your business
• Going into an established, durable market
• Why not raise for the company?
• Single focus vs portfolio of small bets
• Why Outseta focused on brand building and not SEO
• Marketing trade-offs
• Why freemium doesn’t work for everyone
• Building a flat, self-managed organisation

Recommendations

• Book: Reinventing Organistations); Life Profitability)
• Podcast: Tim Ferris Show)
• Indie Hacker: Anthony Castrio)

Follow Geoff

• Twitter)
• Read the Outseta Blog)

Follow Me

• Twitter)
• Indie Bites Twitter)
• Personal Website)
• Buy A Wallet)
• 2 Hour Podcast Course)
• PodPanda) (hire me to edit your podcast)

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