Candle dealer builds $5k MRR software to solve own problem - Dianna Allen & Jeremy Blalock, Inventora
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In this episode I’ve got my first ever returning guest with Dianna Allen and first ever double act as we’re joined by her fiance Jeremy Blalock. I spoke to Dianna about a year ago) after growing her handmade candle business from $100 to $50k in that year. Since then Dianna is still running TERRA) and doubled the revenue in 2021, but has also co-founded Inventora which has just hit $5k MRR. Inventora) is inventory tracking system for handmade businesses, solving Dianna’s own problem with TERRA.

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What we covered in this episode:

• How TERRA is going
• Handmade business vs SaaS business. Which is better?
• Solving her own problem with TERRA to build Inventora
• Spreadsheet to SaaS
• Asking Jeremy (Dianna’s partner) to build the product
• Growing without paying for ads
• Leveraging existing relationships
• Choosing to raise a small funding round
• Why raise money if you’re an indie hacker?
• Spending $25,000 on a domain
• Tactics for growing to $5k MRR
• Hiring a videographer to make a documentary)

Recommendations

• Books: The Innovation Stack), The Gardeners Almanack)
• Podcasts: Acquired), The Product Boss)
• Indie Hackers: Elon Musk), Jon Yongfook)

Follow Dianna & Jeremy

• Dianna's Twitter)
• Jeremy's Twitter)
• Inventora Instagram)
• TERRA Instagram)

Follow Me

👉 Listen to my new podcast, No More Mondays).

• Twitter)
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• Personal Website)
• Buy A Wallet)
• 2 Hour Podcast Course)

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