Building a $15k MRR side project while working at Stripe - Justin Duke, Buttondown
Indie Bites
Shownotes Transcript
Justin Duke is the founder of Buttondown), a simple email newsletter tool without all the bloat. In December 2022 Buttondown was around $15k MRR. He also runs Spoonbill), which is a way to stay updated on what people change on their social profiles. At the time of recording this Justin was an engineering manager at Stripe so you’ll hear references to that, but he’s since left to go all in on being a founder.
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Timestamps
- 00:00 Intro
- 01:57 Origins of Buttondown
- 03:25 Buttondown launch
- 05:37 Keeping Buttondown as a side project
- 07:47 A pricing conundrum
- 09:26 Having a free plan
- 10:20 Finding balance
- 12:31 Are Stripe side-project friendly
- 13:56 Recommendations
Recommendations
- Book - The Great Beanie Baby Bubble)
- Podcast - Metamuse)
- Indie Hacker - Amy Hoy)
- Newsletter - Matt Levine Money Stuff)
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