Saul Klein (Gustavson Brand Trust Index)

2023/6/29

Marketing News Canada

Frequently requested episodes will be transcribed first

Shownotes Transcript

The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about:

The newly updated Gustavson Brand Trust Index)
Top ten trusted brands for this year
Least trusted brands for this year
How brands can become most trusted by consumers
Predictions for next year’s Index

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