Vol.23 A key man who drives the specialty coffee revolution-Talk with Sasa
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2015, on the World Barista Championship stage in Seattle, Sasa Sestic represented Australia to take the crown; meanwhile, he introduced a new processing method - Carbonic Maceration to the world. Since then, Sasa Sestic and Carbonic Maceration process has been well known overnight. As a previous National Olympics handball player, he is now a founder of ONA coffee (for roasted beans supply) and Project Origin (for Green beans supply). He is totally obsessed with coffee, while his real passion is to establish trust relationship with farmers, help them to have decent life at origins. Project Origin connects over 100 farms in 18 different countries, his fermentation methods benefit countless farmers, green bean prices break records annually thanks to their effort. As an entrepreneur, he led his team to overcome the most difficult period during the pandemic . He tried his best to look after every staff member, sacrificed numbers to save people, created a comfort zone to make everyone feel safe and secure. Sasa is a man who is a spiritual icon in the specialty coffee industry. He never stops innovating, leads the team moving the industry forward to a better future. Like what he said "When I can help people to give them a better life, it returns true joy".  『Guest Speaker』 Sasa Sestic 2015 World Barista Champion ONA & Project Origin Founder  『Table of Contents』** 00:40 Opening 00:41 Guest Introduction  01:43 The first origin trip to India 2012 04:37 Sasa's observation in relation to the rapid growth of specialty coffee in Chinese domestic market 06:19 The differences of coffee culture in different continents 09:42 Strategic adjustment in sales & marketing during the pandemic 10:56 ONA Coffee has been distributed to Dubai 11:25 Leadership in times of crisis 17:10 Origin facilities improvement & assist in coaching competitors during the pandemic 20:29 Friendship with Jamison Savage, a well-known coffee producer in Panama 23:33 Discussion on differences of Carbonic Maceration & Anaerobic Fermentation30:37 Discussion on boundaries of special processing & infused coffee 36:15 Why is the signature drink not popular in the western world? 41:28 Sasa's advice to freshmen who are willing to attend the competition 49:00 Rare Varietals start appearing on the stage after 2019 52:49 Sasa's closest coach - Hide Izaki 57:17 What does the "Coffeeman podcast" talk about?   『Related videos & articles』** The coffee Man documentary https://www.youtube.com/watch?v=NOP2Y12r3oI&t=401s The coffee man podcast https://podcasts.apple.com/au/podcast/the-coffee-man-podcast-season-2/id1527711270 2015 World Barista Championship presentation  https://www.youtube.com/watch?v=7jttyvyUGpI&t=1s Leadership in times of crisis https://www.youtube.com/watch?v=we9KCwSQIPE&t=278s Infused coffee https://perfectdailygrind.com/2021/08/infused-coffees-experiments-with-fermentation/ https://perfectdailygrind.com/2021/10/infused-coffees-answering-some-common-questions/   『Host』** YIKE  YUJIA  YUNAN If you like this channel, you can access via Apple podcast, Spotify, Google podcast and Overcast for listening. Cheers ~ BGM: The coffee song - Jack Botts  Email: [email protected]