While technological development is cool, it is only as cool as your audience noticing it. Without the proper infrastructure to properly promote your business or solution, startups can fall flat on their faces. Idan Carmeli, Managing Partner at B2B marketing firm, Envy, believes in getting the operational foundations of marketing automation right since it is the key to a successful marketing funnel that will drive business and revenue. The only catch is deciding the proper moment to automate processes and focus on revenue operations so as not to get overwhelmed by poorly thought-out processes and and improperly aligned goals.
Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/
Idan Carmeli - https://www.linkedin.com/in/idancarmeli/
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