The Medici Effect Audiobook by Frans Johansson
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Title: The Medici Effect Subtitle: What Elephants and Epidemics Can Teach Us About Innovation Author: Frans Johansson Narrator: Frans Johansson Format: Unabridged Length: 6 hrs and 44 mins Language: English Release date: 03-14-17 Publisher: Tantor Audio Ratings: 4 of 5 out of 39 votes Genres: Science & Technology, Technology

Publisher's Summary: Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Members Reviews: What are you waiting for!? The ideas in this book can change the way you do anything & everything. if possible, have a notebook nearby because The concepts presented & your resulting ideas will not all fit in your head at the same time. Great work Frans!

This was a tough one. There were certainly a few valuable nuggets, but those could have been delivered by meme just as effectively. Its also pretty clear that nothing presented was supported by anything more than mere anecdote that all happened to support the authors hypothesis of diversity makes innovation happen because, duh. Its another one of those corporate propaganda books that exists for no reason but to serve as a citation for an agenda. Theres no critical though here. Its all just echo chamber fluff. The writing wasnt good the narration was worse. But credit to the author for seeing an opportunity and capitalizing, he got a lot of folks money. _()_/

Learn Something New - and - Different Every Day..! I modified my goal of learning something new every day, thanks to this book. Another modification is surrounding myself with excellent people - from many fields and walks of life. Diversity is Key! Mr Johansson makes a convincing case that learning everything about my field of expertise may bring me only so far. I need to continue looking left and right forward and backwards, up and down to innovate. The more complex my goal, the more I will need diverse people around me. I immediately listened twice to the book. This is worth it. Good thing is, that in the modern times of the Internet we can diversify excellent wisdom easily - when we open our minds to different fields and ideas!