This week we dive into the complex topic of content migration with Narisa Wild), who has spearheaded the digital transformation at Informa, a global B2B events and information services company. We cover the drivers behind content migration, and how to make data-driven decisions about migration and transformation processes -- and how AI is going to offer new opportunities, not just for migration, but for taxonomy, content, and the events space overall.
Timestamps: 1:06 What does Informa do?1:43 Narisa's role in digital transformation 2:23 3 drivers for content migration4:08 The #1 content migration question5:04 Where content creation fits in7:22 Why a composable stack makes migration decisions easier10:21 How dashboards help11:43 The future of content at Informa13:53 How AI can aid content migration16:57 How AI can impact event CX strategy 18:27 Looking deeper at the future of enterprise content
