How Invest Fest Transformed Pink Nookie's Business, from 5 Figures to Millions
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Welcome back to another clip of EYL! In this exciting edition, we sit down with Brenna Murphy and Ricky Murphy, the dynamic duo behind Pink Nookie, to uncover the incredible story of how a singular event, Investfest, catapulted their business to new heights.

When Brenna first heard about Investfest through a post shared by their social media manager, Jalisa, she had no idea that this decision would be transformative. Initially skeptical about the $2,000 investment, Brenna was convinced after reading testimonials from attendees who talked about how Investfest changed their lives. One comment, in particular, resonated with her—it spoke of moving to Atlanta solely because of the event. Having recently moved to Atlanta herself, Brenna felt a spark and decided to take the leap.

Their first year at Investfest was a whirlwind of hustle and improvisation. Entering a room filled with elaborate vendor booths, Brenna and her team found themselves underprepared with just a banner and a pink tablecloth. But determination and last-minute trips to Hobby Lobby paid off—they sold out at the event! Fast forward to the next year, they returned as seasoned veterans with an upgraded setup, complete with a lit-up backdrop and a full team, prepared to seize every opportunity.

Listeners can expect to glean invaluable insights from Brenna and Ricky’s experiences. They shared how vital preparation is, from anticipating inventory needs to shutting down their website and store temporarily to focus solely on Investfest. Their strategy paid off, and the effort to perfect every detail, from business cards to booth presentation, contributed to their success.

The conversation delves deep into the hustle mindset that every entrepreneur should adopt. Rashad Bilal emphasizes that nothing in entrepreneurship falls into your lap; it requires stepping out of your comfort zone and hustling hard. Brenna’s statement that many vendors underestimate the potential impact of such events is a lesson in itself. Her proactive approach—engaging with attendees, capturing moments with celebrities for social proof, and understanding the event layout—sets an excellent example for aspiring entrepreneurs.

One memorable anecdote includes an encounter with Dan Cathy, the CEO of Chick-fil-A, who walked through the marketplace early on a Sunday with bags of Chick-fil-A in hand. Brenna’s ability to seize the moment, engage with him, and even take a picture speaks volumes about her proactive approach.

The key takeaway is clear: the success of Pink Nookie at Investfest wasn’t accidental; it was a result of careful planning, relentless hustle, and leveraging every opportunity. Brenna and Ricky’s journey showcases the importance of networking, the power of strategic giveaways, and the significance of being prepared to pivot and adapt as needed.

Tune in to hear more inspirational stories, learn actionable strategies, and get motivated by this incredible entrepreneurial journey. Don’t forget to like, subscribe, and hit the notification bell for more amazing content from EYL!

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