EYL #268: $2 Billion Podcasting Industry: What You Need To Know - Money, Contracts, Ads, & Mistakes With Loon
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In this riveting episode of "Earn Your Leisure," we're joined by the insightful Loon, who delves deep into the intricacies of the podcasting and business world. Here's a sneak peek at what we cover:

🎙️ Beyond Ad Revenue: Discover why relying solely on ad revenue isn't enough for a sustainable living in podcasting.

🚫 Street Hustle vs. Real Wealth: Loon breaks down the stark difference between hustling on the streets and legitimate wealth accumulation.

🔍 Selling Opportunities: Most people miss the mark on how to effectively sell opportunities. Learn the right approach here.

🔗 Accessing the Source: The challenges of booking influential people and the importance of going directly to the source.

📖 Power of Storytelling: Unravel why storytelling remains the most potent marketing tool.

📝 Contract Savvy: The critical need to always read and understand your contracts.

🏷️ Strategic Job Titles: Be intentional about the job titles you assign - it matters more than you think.

💸 Decoding CPMs: A look at how CPMs can be misleading and what to watch out for.

👁️ The Art of Execution: Why meticulous attention to execution is crucial.

🏝️ Self-Reliance in Business: Embracing the fact that in business, you're essentially on your own island.

🔄 Law of Reciprocity: Understanding and utilizing the law of reciprocity in your ventures.

⭐ Fame's Double-Edged Sword: How achieving fame can actually be crippling.

🎤 Mastering Monologues: Loon shares his experience with the challenges of doing monologues.

💰 Surviving Without Money: "If I didn’t have money, I wouldn’t have made it" - A stark revelation.

📈 Bill Simons' Big Sell: The story of how Bill Simons sold his company for a whopping $200 million.

🔝 Podcast Rankings & Surprises: Loon's take on Akademiks, Adin Ross, and the unpredictable world of podcast rankings.

🤝 Corporate Challenges: Why working with corporations can be a tough nut to crack.

🧮 Complex Math in Deals: The more complicated the math, the more likely you’re getting a bad deal.

📊 CPMs Debunked: Why basing your deals solely on CPMs isn’t wise.

🤲 Patreon's Unique Approach: How Patreon offers a different kind of relationship with your audience.

🎯 Advertising for Black Podcasters: An exploration into the level of advertising specifically for Black podcasters.

📑 Simplifying Contracts: The importance of keeping contracts simple and straightforward.

🔍 Why Loon Chose Black Effect: Loon shares his reasons for signing with Black Effect.

🎓 Podcasting Lessons: Insights into how Loon learned the ropes of the podcasting game.

🎵 Freestyling Monologues: A look into Loon's unique approach to freestyling his monologues.

🛣️ Street Smarts in Business: Translating street knowledge into business acumen.

📈 Reality Check for Big Podcasters: The surprising business acumen (or lack thereof) among big podcasters.

📝 To Sign or Not to Sign: Debating the pros and cons of signing deals in the podcast industry.

🛡️ Minimum Guarantees Explained: Why every podcaster needs to understand minimum guarantees.

🔍 Seeking Transparency: The need for more transparency in the podcast space.

🎤 Rap vs. Podcast: How the rap game has impacted the podcast industry.

🔄 360 Deals in Podcasting: Would you sign a 360 deal as a podcaster? Loon weighs in.

Tune in for an unfiltered, behind-the-scenes look at the podcast industry through the eyes of Loon. You don't want to miss these invaluable insights!

🔔 Subscribe for more exclusive content and real talk on the business of podcasting.

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