Marion Nestle on Soda Politics: lessons from the food movement
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Professor Marion Nestle, Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health at New York University

In public health terms soft-drinks, called soda in the US, are low-hanging fruit. Containing little more than sugars and water, and increasing linked to obesity and other health problems, they are an easy target for health advocacy. In the US sodas have enabled their makers, primarily Coca-Cola and PepsiCo, to become multibillion dollar, international industries.

Health advocates, however, have found many ways to counter the relentless marketing and political pressures. As a result, soda sales are falling, at least in the United States and Mexico. Lessons learned from soda advocacy are applicable to advocacy for additional aspects of the movement toward healthier and more sustainable food systems.

For further information and speaker's biography see this page http://sydney.edu.au/sydney_ideas/lectures/2016/professor_marion_nestle.shtml