So you want to take your business nationwide and start attracting motivated seller leads from all over the country? Is it doable? Absolutely. It might even be easier than competing locally, in some ways. Today, Bryan Sekine shares his roadmap for how to rank & attract motivated seller leads nationally. We talk about how to structure the pages on your website for various markets, what content to create, how to approach backlinks, and the biggest mistakes to avoid when going national. Listen in!
Work with Bryan from Fox & Owl Marketing in the Carrot Marketplace: https://marketplace.carrot.com/services/fox-owl-marketing-seo/)
The "should I water my foundation in Texas" article from Bright Bid Homes: https://www.brightbidhomes.com/blog/should-i-water-my-foundation/)
Chapters:
00:00 Intro
02:16 - National vs Local SEO: Is it Doable?
03:45 - The Challenge of Expanding to New States
04:25 - Overall Strategy: Launching a National Website
08:08 - Common Mistakes & Google Business
11:30 - How to Brand for National SEO
13:30 - Site Structure and Internal Linking
16:49 - Keyword Research Differences Between Local and National SEO
19:38 - How to Structure Pages
26:44 - Backlink Strategies for National Sites
32:58 - Driving Organic Traffic at Scale
43:25 - Recap: Top 3 Things to Get National Leads
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
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