Moving beyond your brand narrative and into the core purpose-driven journey for your company, will not only eliminate the risk of your brand being perceived as inauthentic or associated with greenwashing, it will most importantly help you scale positive impact for society and the planet as a whole. To help inspire you to adopt purpose into your core marketing content strategy, I have identified some key concepts as well as some leading examples that can help fuel your transformation. Takeaways: 1) Persuade you to adopt purpose as a key component in your content marketing strategy 2) Show you how to get started with activating a sense of purpose in your marketing plans by tapping into strong frameworks 3) Inspire you to come up with a purpose that is authentic to you and your organization
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