#66 Launching a successful social impact start-up, We Are For Good Founders Jon McCoy and Becky Endicott
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Becky Endicott and Jonathan McCoy join Purposely Podcast to share their founder story about ‘We Are For Good’ from Oklahoma, USA. This is a special episode for me, I am a massive fan of their podcast and their approach, and I launched Purposely at the same time - sharing similar values to them. Heading into our late-night recording I got to ask questions that I had been sitting on for over a year. We talk about the joy of a successful launch and how deciding to take the leap in the first place was ‘most definitely’ a family decision. We talk about how they decided to reject start-up capital and instead bootstrap the platform using their own time and effort as well as their own money. They have worked as consultants in their spare time to keep money coming in to cover living expenses. The good news is that their launch success will mean they can go fulltime in the New Year. The topic of burnout soon comes up with both giving a very candid and honest assessment of how difficult it is to start and grow something at the same time as prioritising other family commitments. So what is We Are For Good? It is a digital kindness community that is working to revolutionize the nonprofit industry through profound compassion, best-in-class education/training, authentic storytelling and crazy good marketing all leading to an #ImpactUprising.’ Becky and Jonathan launched in 2019, they are long time colleagues and close friends, as well as the proudest Oklahomans you will ever meet – they are also ‘American philanthropy royalty’ who really believe in the power of giving and receiving ‘collective good’.

We Are For Good has big dreams to revolutionize the nonprofit industry’s professional development through online training and enhanced storytelling. Their vision is to cultivate an ‘Impact Uprising’ aiming to connect more people to philanthropy. Its podcast of the same name debuted at #1 in the USA in the nonprofit category and is frequented by nonprofit colleagues around the world How did it all start Becky? ‘I stumbled upon this graphic design intern who was in a senior year of college, which is John, and I decided to hire him, we just kind of grew up together in nonprofits! We're both ridiculous idealist and we call ourselves marketers disguised as fundraisers. We just have this optimism for the world!” ‘We just loved working together and we ended up having this amazing experience developing and running a revolutionary employee giving campaign at our health care foundation that raised over a million and really cemented our working relationship. 10 years later it's like that million dollar campaign with 1000s of employee donors all over again, except this time it is our company.’