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The conversation explores the importance of trust in sales, discussing how trust plays a key role in both transactional and emotional relationships. It covers topics like building trust with coworkers, bosses, and external customers, and the role of communication in sales.
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c.j. Ng is a sales and leadership coach. He helps companies achieve quantum improvements that lead to better sales and overall profits. He has helped companies such as Google, Cisco, HP, Volvo, American Express and Honeywell just to name a few. His new book "Winning The B2B Sale In China" is available now. Today we talk about building trust, sales gurus, selling ideas and the affect of quality communication.
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