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cover of episode Online Advertising Transformed: Google's Move Beyond Cookie Dependency

Online Advertising Transformed: Google's Move Beyond Cookie Dependency

2024/3/2
logo of podcast Craig Peterson - Secure Your Business, Your Privacy, and Save Your Sanity

Craig Peterson - Secure Your Business, Your Privacy, and Save Your Sanity

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Hold onto your hats, tech enthusiasts! đŸŽ©đŸ’» Get ready for a seismic shift in the digital landscape as Google bids farewell to cookies, ushering in a new era where privacy is more than just wishful thinking. Say goodbye to the cookie craze! đŸȘđŸš« In my latest deep dive, "Digital Clean Up: Navigating Google's Game-Changing Shift in Online Advertising," I'm unraveling the intricacies of this groundbreaking move and what it means for all of us navigating the vast realms of the internet. 🌐🔍

Here's what you can expect in this enlightening journey:

  • Advertising Evolution: Explore the implications of Google's pivot on advertisers desperately seeking new strategies in a cookie-free world.
  • Apple's Impact: Delve into how Apple's stance on privacy has influenced this shift and what it means for the tech giant's ongoing rivalry.
  • Chrome Browser Unveiled: Uncover the role of Chrome Browser in this digital cleanup and how it's reshaping our online experiences.
  • The Lowdown on Cookies: Bid adieu to the cookie era and understand the nitty-gritty details behind this game-changing decision.
  • FLoC Unveiled: Get the inside scoop on FLoC (Federated Learning of Cohorts) and how it's set to revolutionize online advertising.
  • Google vs. Microsoft: Peek into the competition between tech titans Google and Microsoft in the quest for a more private digital space.
  • Privacy Pioneers: Understand the broader implications of this shift in digital privacy and what it means for users worldwide.
  • Tracking Trends: Examine the evolving trends in online tracking and how this shift addresses concerns about user data security.
  • Website Revolution: Explore how websites are adapting to the new normal and reshaping their strategies to align with enhanced privacy standards.
  • Online Privacy Check: Dive into the practical side with tips and checklists to keep your digital footprint secure in this evolving online landscape.

If you're itching to know how these changes will impact your online journey or curious about the future of internet browsing and advertising, this is your go-to resource. Don't stay in the dark—head over to my article, "Digital Clean Up: Navigating Google's Game-Changing Shift in Online Advertising," and equip yourself with the insights you need for this digital evolution.

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You can also catch Craig at the following stations and channels:

With Jim Polito at 0836 on Tuesdays WTAG AM 580 - FM 94.9  Talk 1200 News Radio 920 & 104.7 FM WHJJ NewsRadio 560 WHYN WXTK Craigs Show Airs 0600 Saturday and Sunday

With  Jeff Katz 1630 - Tuesdays WRVA 96.1 FM, 1140 AM  

WGAN  Matt Gagnon 0730 Wednesdays Craigs Show Airs 1700 Saturday 

WGIR 610 & News Radio 96.7 Chris Ryan 0730 Mondays  Craigs Show Airs 1130 Saturday 

On the Internet: Tune-In (WGAN) Radio.com (WRVA) iHeartRadio (WGIR, WTAG, and other stations)