Shownotes Transcript
Paul Budnitz, founder of Superplastic, and Jennifer van Dijk, CEO of Superplastic, join Christina Des Vaux, head of marketing and platform at Village Global, on this episode. Takeaways:
- Superplastic is a creatively-led company that has managed to maintain its unique identity and artistic integrity while nevertheless running a thriving business.
- The team comes up with ideas for characters but the characters grow and change as the audience gives them their own identities.
- They’ve learned a lot from the people who make games and are willing to iterate and make changes quickly.
- They shy away from initiatives that would make money fairly easily but don’t grab the attention of the creative team.
- Paul says there is always a solution to everything and their job is to keep looking for it, whether that’s a creative solution or a business solution.
- They’ve created their own tech stack that enables them to create animations in hours that used to take weeks.
- Paul and Jennifer say that the edge is the new center of culture. The characters they’ve created are weird, but likeable.
Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.Check us out on the web at www.villageglobal.vc or get in touch with us on Twitter @villageglobal.Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.vc/signup