A customer success masterclass | How to design, build, and scale a CS org | Stephanie Berner (LinkedIn)
In Depth
Shownotes Transcript
Stephanie Berner is a Customer Success Executive at LinkedIn. Since 2018, Stephanie has spearheaded all post-sales functions at LinkedIn Sales Solutions through its period of rapid growth. With a background in building and scaling customer success teams at Box, Medallia, and Opower, Stephanie has extensive experience in delivering exceptional customer experiences across various company stages.
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In this episode, we discuss:
Common customer success mistakes
Creating a world-class customer success org
Tactics for hiring exceptional talent
How to structure compensation packages
Where customer success fits into the wider org
Key early-stage customer success metrics and rituals
Successful strategies from Box, Medallia, and LinkedIn
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Referenced:
Aaron Levie: https://www.linkedin.com/in/boxaaron/)
Box: https://www.box.com/)
David Love: https://www.linkedin.com/in/david-s-love/)
Gainsight: https://www.gainsight.com/)
Jon Herstein: https://www.linkedin.com/in/jonherstein/)
Jonathan Lister: https://www.linkedin.com/in/jonathanlister/)
Ken Fine: https://www.linkedin.com/in/kmfine/)
Medallia: https://www.medallia.com/)
Nick Mehta: https://www.linkedin.com/in/nickmehta/)
Opower: https://www.oracle.com/utilities/opower-energy-efficiency/)
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Where to find Stephanie Berner:
- LinkedIn: https://www.linkedin.com/in/stephanieberner/)
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Where to find Brett Berson:
LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/)
Twitter/X: https://twitter.com/brettberson)
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Where to find First Round Capital:
Website: https://firstround.com/)
First Round Review: https://review.firstround.com/)
Twitter: https://twitter.com/firstround)
This podcast on all platforms: https://review.firstround.com/podcast)
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Timestamps:
(00:00) Introduction
(02:21) Formalizing customer success at a startup
(05:01) Hiring ICs before CSMs
(06:22) Tactics for hiring standout talent
(11:39) 3 questions to ask candidates
(15:38) Fail-case patterns among customer success hires
(17:49) Considering candidates with non-traditional backgrounds
(21:21) Indexing toward a bias for action
(24:17) What v1 of customer success looks like
(26:03) Key early-stage customer success metrics
(28:21) Whether customer success or sales should own renewals
(30:40) Where customer success fits into the org
(32:14) Why customer success doesn’t report to an executive
(33:48) Distinguishing a product problem from a customer success one
(35:18) Simple way to deal with customer churn
(39:21) Tactics to get customers to give honest feedback
(40:58) What happens when customer success and product teams collaborate
(44:14) Rituals for zero-to-one customer success
(48:23) How to structure an early customer success team
(52:01) Structuring compensation packages
(54:35) Aligning customer success with the business model
(60:14) The role of customer success in B2B software
(62:17) Common customer success mistakes
(67:44) People who had an outsized impact on Stephanie
