Shownotes Transcript
Nicole is a CMO AI advisor and thought leader with over 20 years of marketing experience.
Nicole's Background
- Grew up in Colorado, then moved to Atlanta as a preteen which taught adaptability.
- Was a Division 1 swimmer in college which taught persistence and putting in consistent work.
- Founded an ecommerce chocolate company in the early 2000s before tools like Shopify existed. Had to build custom solutions.
- Worked for a B2B SaaS company heading marketing which translated a lot of ecommerce skills.
Leveraging AI in Marketing
- Don't think marketers who embrace AI are at risk - it's those who refuse to adopt it.
- Important to start learning early when additions are small and integrate them slowly.
- Can secure job stability by staying ahead of AI advancements.
Sharing AI Knowledge
- Nicole shares 90% of what she knows publicly, but customizes the last 10% when working directly with companies.
- Started a TikTok channel to share AI learnings which now has 13,000+ followers.
- Uses stories to help people connect concepts to deployment.
Working with Companies
- Nicole trains marketing teams at companies from Series A to Fortune 50 on leveraging AI.
- Specializes in B2B SaaS but works with all types of companies.
- Focuses on understanding needs and customizing AI training.
You can find Nicole https://nicoleleffer.com/ https://www.linkedin.com/in/nicoleleffer/ https://www.tiktok.com/@nicoleleffer/