Most sanitary pads are found to be shorter than their labeled length, with 67.5% of products from 45 brands differing in length. This discrepancy has triggered public dissatisfaction and raised questions about corporate cost-cutting practices.
Starting from July 1, 2025, China will implement new national standards for sanitary pads, focusing on safety and environmental impact. The draft is currently in the process of being finalized and will soon solicit public opinion.
The current national standard allows for a 4% discrepancy in length, meaning that pads can be up to 4% shorter than labeled without violating the standard.
Issues include unqualified hygiene standards, poor production environments, bad customer service, and misleading advertising. Some consumers have reported finding worms or warm eggs in pads, raising concerns about hygiene.
The stigma surrounding menstrual products is fading, leading to more open discussions and scientific experiments. This shift is driven by a growing awareness of the importance of comfort and safety in these products.
Women in China spend over 500 yuan annually on sanitary pads, contributing to a market valued at 13 billion US dollars. Despite high gross profit margins reaching 45%, some products are priced up to 10 times their factory cost, raising questions about affordability and value.
Consumers can review and provide feedback on the draft national standards once they are published on the national standard website. This participation can help ensure that the new standards address the needs and concerns of users.
Female hygiene products are not something we often talk about until something goes wrong. Imagine reading a news story about a brand you trust, only to find out they've been cutting corners on even the basics. Now, what happens when some of these female products aren't just falling short in size, but in quality and hygiene too? Is it a corporate cost-cutting move, or are there deeper issues in the market's standards for such personal products? On the show: Niu Honglin, Laiming & Fei Fei