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cover of episode Stars, strife, and shopping: unveiling livestream turmoil

Stars, strife, and shopping: unveiling livestream turmoil

2023/12/19
logo of podcast Round Table China

Round Table China

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East Buy, the livestream shopping arm of New Oriental, finds itself in a pickle. Their brightest streamer star and company management clashed in front of the camera, and fans are not holding back from giving them a piece of their minds. Today, we dig deep into the web of the corporate world, big-name livestream hosts, and their devoted fans. Does having a massive fan base always spell success? And how do companies keep their star players happy? On the show: Heyang, Xingyu & Yushun