Alex Lieberman — On Voice, Unicorns & Intrinsic Motivation (EP.192)
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Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder’s Journal. Alex joins the show to discuss why hiring a Voice Editor contributed to Morning Brew’s success, how to spot a writing unicorn, how he learned to follow his intrinsic motivation and MUCH more! Important Links:

• Alex’s Twitter)
• Founder’s Journal)
• Morning Brew)
• The Great Reshuffle)
• Will Storr on Infinite Loops)
• The Best Stuff | Conscious Leadership Group)

Show Notes:

• The Rise of Morning Brew
• Finding Morning Brew’s Voice
• Finding the Writing Unicorn
• Writing Nature vs. Writing Nurture
• Corporate Speak vs. Online Speak
• The Power of Self-Awareness
• Interviews & Talent Spotting
• Ideating, Doing & Premeditating
• Following the Intrinsics
• Finding Your Zone of Genius
• Building Storyarb
• Alex as Emperor of the World
• MORE!

Books Mentioned:

• What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy
• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters; by Joseph Sugarman
• The Tao Te Ching; by Laozi
• The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success; by Jim Dethmer, Diana Chapman & Kaley Klemp
• The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr
• Burn Rate: Launching a Startup and Losing My Mind; by Andy Dunn