cover of episode 80% of Influencers Have Secret Sponsors - WAN Show February 16, 2024

80% of Influencers Have Secret Sponsors - WAN Show February 16, 2024

2024/2/17
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Linus
创立并主持著名YouTube频道《林纳斯技术提示》,在技术领域具有重大影响。
L
Luke
警惕假日季节的各种欺诈活动,确保在线交易安全。
Topics
Linus: 欧盟的一项研究发现,大多数网红并没有披露其内容的赞助信息,这引发了人们对消费者保护的担忧。Linus 对此并不感到意外,并指出这种行为长期存在。他认为整个在线媒体行业都应该为这个问题负责,因为他们没有抓住 FTC 指南带来的机会,来规范赞助信息披露。Linus 还提到,即使在明确披露赞助信息的情况下,仍然有人会怀疑视频的真实性。 Linus 举例说明了他们是如何发现未披露赞助的案例的,以及 FTC 指南的实施情况。他认为,尽管 FTC 发布了指导方针,但自此之后,几乎没有看到任何执法案例,而未披露赞助广告的行为仍在大量发生。 Linus 还谈到了在加拿大,FTC 指南并不具有法律效力,加拿大监管机构对未披露赞助广告的处罚力度有限。 Luke: 他们通过观察赞助机会以及随后在视频中出现的与之相关的谈话要点,发现了许多未披露赞助的案例。在加拿大,FTC 指南并不具有法律效力,加拿大监管机构对未披露赞助广告的处罚力度有限。

Deep Dive

Chapters
A recent EU study revealed that a significant portion of influencer content is sponsored without proper disclosure. The hosts discuss the prevalence of this issue, the FTC's response, and the resulting erosion of trust in online reviews. They also share personal anecdotes about encountering undisclosed sponsorships.
  • 80% of influencers in an EU study didn't disclose sponsorships.
  • FTC guidelines require disclosure of paid promotion.
  • Lack of enforcement leads to widespread undisclosed sponsorships.
  • Erosion of trust due to hidden advertising.

Shownotes Transcript

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Timestamps (Courtesy of NoKi1119):

0:00 Chapters

1:50 Intro

2:22 Topic #1 - EU study shows half of content by influencers were sponsored

5:06 Luke on undisclosed ad content, Linus recalls FCC's enforcement case

12:19 Comments from LTT's all Logitech build & sponsored Intel video

18:18 Luke on watching briefly then commenting, Linus on Logitech prices & NCIX

21:12 Luke gets canceled, AJ threatens to end the stream, Linus apologizes

23:23 Topic #2 - Final Fantasy 7 results in a "Yellow Paint" debate

32:23 What was a time you could've used a hint?

41:33 Topic #3 - OpenAI's Sora, an improved realistic AI video generator

55:55 Linus on buying IPv4 addresses, checks values

1:00:40 LTTStore's new collab with Gerald Undone - 14 Stops & Bananus shirts

1:01:20 Limited WAN Show & SC hoodies in stock

1:01:50 Merch Messages #1

1:05:54 Wired V.S. wireless mouse

1:09:38 Pet friendly LTT bananas for scale?

1:14:33 Topic #4 - Grok, a rocket shaped "LLM" AI toy

1:19:57 Linus's question breaks the toy, Linus's opinion & advice

1:25:04 GOODY-2, satire AI that answers by not answering

1:26:18 Reasonably priced restaurants, subscriptions

1:31:52 Sponsor - Backblaze

1:35:35 Sponsor - Squarespace

1:36:35 Sponsor - Seasonic

1:38:39 Flipper Zero correction, LMG's PCs & a 4 hours FP exclusives

1:40:05 Grok's settings, voice module ft. Dan PNG moment

1:42:00 Topic #5 - Mozzila's research finds out AI girlfriends mine your data

1:46:48 Implications of using Sora with AI GFs, VIP dating subscriptions

1:53:53 Merch Messages #2

1:59:47 Was it hardware, engines or time that limited gaming innovation?

2:06:20 Which item would you not fly without? ft. Replacement zipper to be shipped

2:15:03 Is making videos of gacha games philosophically questionable?

2:23:57 Topic #6 - Mark Zuckerberg compares Apple Vision Pro to Quest 3

2:32:56 Bigscreen Beyond, Luke on how the Vision Pro is misleading

2:37:23 Linus lacks free time nowadays, Luke discusses future Linus

2:39:42 Exercising as an excuse to use VR

2:40:44 Topic #7 - Google will report methane gas leaks as seen from space

2:42:18 Topic #8 - EU states Apple's iMessage is not a gatekeeper

2:43:08 Topic #9 - Air Canada's AI chatbot lies about bereavement discounts

2:44:20 Topic #10 - YouTube Premium & Google One reach 100M subscribers

2:45:29 Merch Messages #3 ft. WAN Show After Dark, many quality messages

2:53:03 Future of gaming consoles with multi-platform games?

2:53:27 ZLUDA, CUDA emulator for AMD GPUs

2:54:08 Why did the GPU industry move from increased bus size?

2:58:58 Thoughts on the removal of letter grades in public education? ft. Linus's eyebrow

3:08:29 Will the screwdriver extended shaft have knurling?

3:08:42 AR glasses with transparent displays? Would it replace phones?

3:10:03 How much longer until most AI functionality becomes local?

3:11:01 Suggestions of using VR with no interest towards games?

3:13:07 How does Luke go about approaching businesses with work?

3:15:43 Complete software requirements in conventional software

3:17:10 Would you replace tech to fix your review on an OLED product?

3:25:38 Favorite dive spots? LTTStore women cut shirt?

3:26:34 Would Linus consider using mobile gaming controllers?

3:29:00 Has Linus's kids expressed interest in careers that worries him?

3:38:44 Would LMG exist for another 16 years? ft. Linus's mother, real honey

3:46:06 Is there a story behind the Cleveland Browns lava lamp?

3:47:29 How to structure a video to be critical, but not too critical?

3:50:05 What would a musical of your life consist of? Fun tech you'd use?

3:54:50 What changed your mind with buying EVGA?

3:55:17 What is Luke's favorite retro game that isn't Morrowind?

3:55:48 Outro

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