Episode 276: Darin Soat: The Problem with Finfluencers, and Why it Won’t Get Better Anytime Soon

2023/10/26

If you’re in the world of finance, you’d know today’s guest from YouTube — but you’ve probably never heard his real name. However, today and for the first time, he chooses to associate his actual identity with his YouTube channel! It’s an honour to introduce to you, Mr. How Money Works himself, Darin Soat. On his YouTube channel, Darin combines captivating storytelling with high-quality, sensible information that helps you to make better financial decisions. Today, he joins us to explain How Money Works, why he chose to create his channel anonymously, and how he feels after his grand reveal. He describes how his channel informed his career as an investment banker, and gives us his insider breakdown of how influencer businesses work. Then, we dive deep into YouTube as we explore the problems with today’s financial influencers (finfluencers), how these problems are carried through to the crypto market, why it’s rare to find high-quality financial information on YouTube, and everything you need to know about the gamification of investing, creating passive income, and the ins and outs of investing from the perspective of one of YouTube’s top finfluencers, Darin Soat!

Key Points From This Episode:

We’re thrilled to reveal the real identity behind How Money Works – Darin Soat! (0:00:42)
Darin’s professional background. (0:01:41)
A thorough description of How Money Works, straight from the source. (0:04:33)
Exploring Darin’s background in investment banking. (0:07:08)
How he chooses content for his YouTube channel. (0:11:05)
Why he created his channel anonymously, and how he feels after his reveal. (0:12:54)
How his channel impacted his work while he was still in investment banking. (0:14:54)
Darin’s summation of how influencer businesses work. (0:17:00)
The problems with today’s financial influencers on YouTube. (0:21:17)
How the aforementioned problems relate to the crypto market. (0:27:11)
His criteria for selecting sponsors for How Money Works. (0:32:03)
Why high-quality personal financial information is rarely seen on YouTube. (0:33:45)
Darin’s advice on side hustles and creating passive income. (0:36:25)
How financial influencers and the gamification of investing affect real-world investors. (0:40:11)
What everyone needs to know about investing, according to Darin. (0:50:38)