cover of episode These 3 Beliefs Can Destroy Your Marketing (And Make Your Clients Hate You)

These 3 Beliefs Can Destroy Your Marketing (And Make Your Clients Hate You)

2024/10/14
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Financial Advisor Marketing Podcast

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According to one of the greatest psychologists of all time, there are 3 major dysfunctional beliefs that directly ramp up distress and destructive behavior.  His name was Dr. Albert Ellis and he was the creator of cognitive behavioral therapy—or how your thoughts, feelings, and beliefs influence your behavior.  And you know what?  A lot of financial advisors believe in at least one of these 3 major dysfunctional beliefs (and many believe in them all).  Worst part?  Even believing in a sub-belief of one of these 3 major dysfunctional beliefs is enough to make your clients hate your gut.  In this episode, you’ll discover what these 3 major dysfunctional beliefs are and how to suplex them from your subconscious if you believe in any of them.  Listen now. Show highlights include:

  • Do you have one of these 3 dangerous beliefs that not only prevents new clients from hiring you but also makes your current clients jump ship? Find out here… (4:01) 
  • Why amateur marketing videos recorded with an iPhone, by and large, outperform fancy videos with all the bells and whistles (6:29) 
  • One bonafide way to forever get over your insidious people-pleasing habit before it undermines your entire business (9:25) 
  • How you’re accidentally making your clients feel judged when you offer financial advice instead of supported (14:04) 
  • Why only doing “revenue-generating activities” is not only weird but foolish if you want to grow your business (14:38)
  • The “Coddling Cocktail” of factors that will shatter your dreams and business right in front of your face (18:35)

 

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