Mark Hansen, today’s podcast guest, is a brand-new financial advisor. Just 6 months ago, he was in a completely different industry and field. But he’s been able to accomplish more for his financial advising business in 6 months than most advisors do in 6 years. Why? Well, that’s what Mark and I chat about today. You’ll discover how Mark leverages the fundamentals to grow his business, and how you can do the same for your business—no matter how long you’ve been a financial advisor. Listen now. Show highlights include:
How to know if you’re in the right career or not (and what to do if you realize you’re in the wrong career) (3:23) The sneaky sales strategy that helps even brand-new financial advisors close new clients with ease (9:52) 3 dirt-simple steps to make your clients enthusiastically tell all their friends about your services (without even needing to ask them) (11:15) The single biggest mistake financial advisors make when selecting their niche (and how to avoid making this mistake) (12:26) How hard teaching in emails actually repels your target market away (even if you think it’d help you land new clients) (18:55) The weird website page to look at before meeting with a prospect that doubles your chances of turning them into clients (20:25) The one thing that will increase your conversions more than anything else (and why most financial advisors shy away from it) (22:30) One book that has nothing to do with financial advising that will make a direct impact to your business’s bottom line (31:31)
Want to make your emails more persuasive, profitable, and fun to write? Join my 7-Day Email Marketing Challenge here: https://www.theadvisorcoach.com/challenge) Want to become an expert at niche marketing and put growing your business on “easy mode?” Then join my niche marketing program here: https://www.theadvisorcoach.com/niche.html) Need help getting more clients as a financial advisor? I created a free, 53-minute video outlining the steps to my “CLIENT Method,” which helps financial advisors land more clients. Watch the video before I take it down here: https://www.theadvisorcoach.com/theclientmethod.html) If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing. Go to https://TheAdvisorCoach.com/webinar) to register today. Go to https://TheAdvisorCoach.com/Coaching) and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle. Want to transform your website into a client-getting machine? Go to https://www.theadvisorcoach.com/website) to get The Client-Getting Website Guide. Want a masterclass training in running effective Facebook Ads? Head to https://TheAdvisorCoach.com/ads-training). Discover how to get even better at marketing yourself with these resources: https://www.theadvisorcoach.com/financial-advisor-sales-training.html) https://www.theadvisorcoach.com/financial-advisor-coaching.html) https://www.theadvisorcoach.com/4-linkedin-tips-for-financial-advisors.html)