Shownotes Transcript
My Inner Circle members often ask me whether or not financial advisors can have multiple niches. The answer? Not only can you have multiple niches, but it’s easier (and more profitable) than you probably think. And you know what? Since someone booked a $2,500, 30-minute consultation with me this week about this topic, I’ll take you through the complete process, from step A to Z, on how to set up a second or third niche—and laugh your way to the bank. In this episode, you’ll discover how you can set up a brand-new niche and roll in the extra profits in the next 30 days (or less). Listen now. Show highlights include:
- How to make your emails so persuasive you need a waiting list to handle all your new clients—in only 7 days (0:37)
- The only 4 things your landing page needs to command a high conversion rate that leads to high-quality clients (5:16)
- Why ugly as sin landing pages actually convert higher than pretty ones (5:51)
- The “Pepperoni Pizza” rule for designing a landing page that attracts the highest amount of conversions for the lowest level of effort (6:37)
- The single most effective, yet most ignored direct response advertising secret (do this, and you may have to turn new clients away!) (9:11)
- Why refusing to pick a niche makes it almost impossible to form a bond with your email list or drive sales (13:08)
- How to personalize your emails in a way that makes your competitors completely irrelevant (13:47)
- The “multi-niche” formula for doubling or even tripling your revenue in your business (without adding extra work) (15:39)
- Why tailoring your advertising campaigns to a niche can unlock an extra $10,000—at least—to your business within a matter of days (19:50)
Want to make your emails more persuasive, profitable, and fun to write? Join my 7-Day Email Marketing Challenge here: https://www.theadvisorcoach.com/challenge) Want to become an expert at niche marketing and put growing your business on “easy mode?” Then join my niche marketing program here: https://www.theadvisorcoach.com/niche.html) Need help getting more clients as a financial advisor? I created a free, 53-minute video outlining the steps to my “CLIENT Method,” which helps financial advisors land more clients. Watch the video before I take it down here: https://www.theadvisorcoach.com/theclientmethod.html) If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing. Go to https://TheAdvisorCoach.com/webinar) to register today. Go to https://TheAdvisorCoach.com/Coaching) and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle. Want to transform your website into a client-getting machine? Go to https://www.theadvisorcoach.com/website) to get The Client-Getting Website Guide. Want a masterclass training in running effective Facebook Ads? Head to https://TheAdvisorCoach.com/ads-training). Discover how to get even better at marketing yourself with these resources: https://www.theadvisorcoach.com/financial-advisor-sales-training.html) https://www.theadvisorcoach.com/financial-advisor-coaching.html) https://www.theadvisorcoach.com/4-linkedin-tips-for-financial-advisors.html)