STORYPOWER FOR BUSINESS - CREATING YOUR ELEVATOR PITCH - PART TWO OF TWO
Leading Leaders Podcast with J Loren Norris - Where leaders learn to tell better stories better
Shownotes Transcript
STORYPOWER FOR BUSINESS - CREATING YOUR ELEVATOR PITCH - PART TWO OF TWO (For Granbury Chamber of Commerce Business Development Series)
“Building rapport is as important in sales as it is in leadership or speaking from the stage. If you don’t build rapport, you don’t build trust. If you don’t build trust, you don’t close sales. Very few things disarm and lower the guard of a prospective client or customer like a true, authentic and vulnerable personal story. If you have done your research and homework, then you know enough about the company and the person you are meeting with to know where you might have common ground. The ability to select a story from an existing arsenal of stories which you have refined, rehearsed and prepared to deliver is like having a Swiss Army knife of rapport building tools. Being constantly at the ready with a story perfect for the moment is the perfect sales application of Storypower.” J. Loren Norris
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