Niche marketing is a daunting task. What is my niche? How do I reach them? How do I build know, like and trust with them?
Who do you like to do business with? My guess is your reflexive answer is “people who have money to pay me for what I do!!”
That is likely true, but wouldn’t you also agree, there are certain types of people you so enjoy working with you would almost be willing to serve them for 1/2 the price?
Would you also agree you have had customers you would like to charge 500x the regular price just so they won’t call you again? No payment is worth the headache some customers bring you. Right?
One other truth about finding “good clients” is the plethora of marketing and advertising mediums and modalities we are confronted with today. How do you stand out as one among billions?
It is for this reason Susan Hamilton founded Offbeat Business Media and Offbeat Business Alliance.
Watch the video to understand better.
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